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CHAPTER 12: Questionnaire Survey - Coggle Diagram
CHAPTER 12: Questionnaire Survey
Objectives of Questionnaire
Designed to extract information from the resp
Questionnaire
A predetermined set of questions designed to capture data from respondent
To ensure accuracy in the data
To obtain large quantity of data, usually in numerical form
Construction of Questionnaire
Questionnaire Design
Very simple and concise language
No unrealistic demand - respondents' know-how, memory and willingness to respond
Understand the question in the same manner
Avoid double-barrelled questions
no escape route in the question
Polite and soft language
To gather data that will help the researcher to answer the research questions addressed by the study
Validity and Reliability of Questionnaire
Validity
Face validity
logical link between the questions and the objectives of the study
Content validity
based on the assessment of the items of an instrument
Reliability
based on the consistency and stability of the instrument
Questionnaire Content
The ability of the question to produce the data required
The ability of the respondents to answer accurately
The willingness of the respondent to answer accurately
The impacts of external events
Layout of Questionnaire
title
response rubric
acknowledgement of gratitude
Questionnaire Piloting
testing of items for acceptable level of variation in the target population
meaning - the most important purpose of pretesting
task difficulty, whether the question requires the respondent to make connections or put together information in unfamiliar way
the respondents' interest and attention
Translation of Questionnaire
can be iron out errors and distortions
important to sustain the accuracy of translation
to check the uniformity of the meanings
the validity would be determined by accuracy of translation
Questionnaire Administration
Identify the population and sample of the study
Identified specific characteristics researcher want to use for sample.
Identified the key personnel to help
Set the appointment day
Advantages of Questionnaire Survey
relatively inexpensive if the respondent of the study are scatted only in one area
not affected by the skill and bias of the researcher in implementation.
it makes it possible to cover a large number of sample