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Civil Society Reflections - Coggle Diagram

- - - - Life. Being able to live to the end of a human life of normal length; not dying prematurely, or before one's life is so reduced as to be not worth living.
      - Health. Being able to have good health, including reproductive health; to be adequately nourished; to have adequate shelter.
      - Bodily integrity. Being able to move freely from place to place; to be secure against violent assault, including sexual assault and domestic tic violence; having opportunities for sexual satisfaction and for choice in matters of reproduction.
      - Senses, imagination, and thought. Being able to use the senses, to imagine, ine, think, and reason-and to do these things in a "truly human" way, a way informed and cultivated by an adequate education, including, cluding, but by no means limited to, literacy and basic mathematical cal and scientific training. Being able to use imagination and thought in connection with experiencing and producing works and events of one's own choice, religious, literary, musical, and so forth. Being able to use one's mind in ways protected by guarantees of freedom of expression with respect to both political and artistic speech, and freedom of religious exercise. Being able to have pleasurable experiences and to avoid nonbeneficial pain.
      - Emotions. Being able to have attachments to things and people outside ourselves; to love those who love and care for us, to grieve at their absence; in general, to love, to grieve, to experience longing, gratitude, and justified anger. Not having one's emotional development ment blighted by fear and anxiety. (Supporting this capability means supporting forms of human association that can be shown to be crucial in their development.)
      - Practical reason. Being able to form a conception of the good and to engage in critical reflection about the planning of one's life. (This entails protection for the liberty of conscience and religious observance.) vance.)
      - Affiliation. (A) Being able to live with and toward others, to recognize and show concern for other human beings, to engage in various forms of social interaction; to be able to imagine the situation of another. (Protecting this capability means protecting institutions that constitute and nourish such forms of affiliation, and also protecting the freedom of assembly and political speech.) (B) Having the social bases of self-respect and nonhumiliation; being able to be treated as a dignified being whose worth is equal to that of others. This entails provisions of nondiscrimination on the basis of race, sex, sexual orientation, ethnicity, caste, religion, national origin.
      - Other species. Being able to live with concern for and in relation to animals, plants, and the world of nature.
      - Play: Being able to laugh, to play, to enjoy recreational activities.
      - Control over one's environment. (A) Political. Being able to participate effectively in political choices that govern one's life; having the right of political participation, protections of free speech and association. (B) Material. Being able to hold property (both land and movable goods), and having property rights on an equal basis with others; having the right to seek employment on an equal basis with others; having the freedom from unwarranted search and seizure. In work, being able to work as a human being, exercising practical reason and entering into meaningful relationships of mutual recognition with other workers.
- - - - On way to approach our platforms is to think about who our users are and what kinds of "matching" we are trying to do.
        
        “Launching a Successful Platform”
        
        When operating a platform, marketing “pull” strategies that encourage “viral growth” have more impact than conventional marketing “push” strategies that advertise a business. However, you must first overcome the proverbial “chicken-or-egg problem”: you can’t attract new users without having producers, and you can’t get producers without having users first.
        
        “In the complexity of the governance issues they face, today’s biggest platform businesses resemble nation-states.”
        
        Successful platform companies adopt one of eight strategies to address that dilemma:
        
        “The follow-the-rabbit strategy” – Set up a pipeline “demonstration project” to prove that your business model can succeed. Charm users and producers into participating.
        
        “The piggyback strategy” – Find an existing platform and connect with its current users. PayPal made itself available to online auction users on eBay, and “YouTube rode the MySpace growth wave by offering powerful video tools to attract indie bands.”
        
        “The seeding strategy” – Create value units to attract potential future users. When you operate as the first content producer, you set the quality standards.
        
        “The marquee strategy” – Identify a user group critical to your success and give its members incentives to join from the beginning. A variation involves acquiring a marquee firm that has a product or service that will strongly appeal to your target consumers.
        
        “The single-side strategy” – If you can’t afford to have both the chicken and the egg, begin with a platform variation that benefits a single set of participants. Once successful, engage a second set.
        
        “The producer evangelism strategy” – Attract producers to join your platform, so they will bring their own customers to you.
        
        “The big-bang adoption strategy” – Use traditional push marketing to launch your platform, for example, by advertising at a music festival that attracts your target users.
        
        “The micromarket strategy” – Select a tiny but influential target market with members who already interact. Grow by using this micromarket to gain access to a larger market.
      - Lets say a platform is anything that connects users (eg. "consumers" and "producers"), allowing them to create or share value. In a sense every platform is a kind of "dating site" where different kinds of "users" come make a match, sometimes with a ride (uber), sometimes with stuff (amazon), sometimes with content (medium), sometimes with friends (facebook), etc. .
      - Multi-sided platforms are a passion of mine. I'm obsessed. I recommend this book: Platform Revolutions. Here is a mind map of the book. I believe we are entering an era of platforms. Here is a wikipedia.