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BTS Data flywheel - Coggle Diagram
BTS Data flywheel
Facebook
Personal account 1
Personal Account 2
Group
Number of members
Level of engagement
Number of posts
Business Page
Ads
General/aggregated
Spend
Views
CTR
Personal information
Names
Email
Live
Chatbot
Linkedin
Group
Personal Account 1
Business Page
Personal Account 2
Ads
Live
Chatbot
Instagram
Personal account
Business Page
Live
General aggregated
Participants / Views
Watch time
No of engaged chat/emoji/Q&A
Personal
Name
Email
Engagement
Chatbot
Overall
By Channel
By time
By organic/paid
New Vs. returning
CRM
Leads
1st call
Conversions
Per account
By Channel
By Time
Paid/organic
Zoom
Landing Pages
Google Analytics
YouTube
Eventbrite
Email