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Marketing Research, is, are, to, is where, while, but, are, to, to, by,…

- - - - delivered as an
        
        on-screen questionnaire
        
        email
    - - Easy to conduct
      - Inexpensive to conduct
      - Data can be collected quickly
      - Data is straightforward to analyze
  - - - One-on-one conversations
        
        with
        
        members of your target market
    - - Gaining greater empathy for their experience
        
        through
        
        Speaking directly with an ideal customer
  - - - a group of carefully selected people who fit the company's target market
      - Led by a trained moderator
        
        to
        
        lead a conversation
        
        about
        
        the product
        
        user experience
        
        marketing message
        
        gain deeper insights
  - - - watching an ideal user engage with their product
    - - Less expensive than focus groups
      - Observe people interact with your product without any influence
  - - - different topics
        
        like
        
        product
        
        product perspective
        
        service
        
        brand
        
        Content produced
        
        Social media presence and engagement
        
        Marketing perspective
      - SWOT analysis
        (Strengths, weaknesses, opportunities and threats)
- - - - Marketing strategies
      - Campaigns
    - - as
        
        Problems
        
        constantly changing
        
        Business environment
        
        Trends
      - find out areas for improvement
  - - - of the
        
        study
        
        articulate the recommended course of action
        
        process followed
        
        results
        
        conclusions
        
        recommended steps based on results
    - - looking for trends
        
        as opposed to
        
        specific pieces of information that might jump out at you
      - finding patterns
        
        your assumptions prior to collecting the data
  - - - if the new pricing tier appealed to them
        
        to receive
        
        hard data
        
        qualitative data
        
        more colour and insight
    - - Valid
      - Unbiased
  - - - Interviewing prospects and customers
        
        example
        
        Focus group
        
        One-on-one interviews
        
        defined research problem
      - Conducting a survey
      - Running user tests
        
        on
        
        Website
        
        Landing page(s)
        
        a cost-effective approach
        
        can provide many
        
        insight
        
        data
        
        customers or potential ones behave or respond to something
        
        like
        
        Secondary data
        
        data collected by someone else
        
        Primary data
        
        data collected through your own research study
  - - - what information you need
      - how the information can be retrieved
        
        clarify the overarching problem or opportunity
        
        like
        
        how to best address the loss of market share
        
        how to launch a new product to a specific demographic
    - - developing questions
        
        your target market
        
        that includes
        
        Demographics
        
        are
        
        Age
        
        Gender
        
        Occupations
      - examine all potential causes
        
        so that
        
        the research can be whittled down to the information you actually need to solve that problem
        
        determine what action to take regarding an opportunity