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Brain Storming FYP - Coggle Diagram

- - - - Usually used to express society's opinion of certain issue
      - Exhibit in open space
        
        can attract wide audience
        
        Site of the exhibition can be adjusted with the campaign context
        
        Mimicking forest?
        
        City park
        
        city forest?
      - familiar landscape in urban area
        
        familiarity helps the transfer of value
      - Many young people are interested in urban art
      - Exhibit strong visual representation
        
        Huge drawing
        
        Usually shows iconic figure/character
      - Create contrast with the natural landscape (forest)
        
        stronger impression to the audience
- - - - Deforestation
      - Flora and fauna extinction
      - Wildfire
        
        Current phenomenon
        
        Australia bushfire
        
        Kalimantan and Sumatera forest fire
    - - or constantly affecting each other
- - - - screen based?
      - interactivity?
    - - image attracts better than text
        
        Moving image even better
      - easily remembered image
        
        icon?
        
        character?
        
        symbol?
        
        distinct color? style?
    - - surprise element works in campaign
    - - more emotional bond
      - audience can relate with their daily events
- - - - Bigger impact of change
    - - can actively participate in activities
      - can make decision and rationalize things by their own
      - most likely able to advocate/influence people around them
  - - - Able to educate others
- - - - Popular new media among young people
      - More direct experience
        
        Can be experienced physically
      - No additional device needed for audience to enjoy
      - Can reach wide audience
        
        possible extended reach by creating shareable content (Youtube video, social media, etc)
      - Quite rarely exhibited in Indonesia
        
        Rarely used in common campaign strategy