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CHAPTER 11: RESEARCH METHODOLOGY - Coggle Diagram
CHAPTER 11: RESEARCH METHODOLOGY
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QUALITATIVE
- to provide depth and details of action, events, and perspectives through the eyes of being investigated.
PURPOSE
better understanding
exploratory in nature
use observations to build theory
PROCESS
more holistic and emergent
specific focus, design, measurement instrument
DATA
COLLECTION
dependent on their personal involvement
tend to select few participant
collect verbal data ( interview and comments)
data such as drawing, videotapes and photographs
DATA ANALYSIS
Inductive reasoning
nature of data is more subjective
REPORTING FINDINGS
must have suffiecient skills to write clearly
more personal, literally style
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QUANTITATIVE
- developing more systematic and sophisticated procedures to test, prove and verify hypotheses
PURPOSE
validate or confirm the relationship between variables
PROCESS
conducted through structured guidelines where a study begins
DATA
COLLECTION
Identify variables that you want to study
Develop and standardize methods of collecting data
Conduct validity and and relabilty analyses for variables
Data collected from a right sample
DATA ANALYSIS
Deductive approach
statistical procedures are used to analyse data
objective creativity and interpretations are used to evaluate the results of statistical analyses
REPORTING FINDINGS
Data should be presented by graphics techniques, median, means and other summarizing statistic
Report use academic english and impersonal language