CHAPTER 12


QUESTIONNAIRE SURVEY


to provide quantitative data for the purposes of answering the research questions involved and testing the research hypotheses identified

A questionnaire is a predetermined set of questions designed to capture data from respondents.

It is a scientifically developed instrument for measurement of key characteristics of individual, company’s events and other phenomena.

Construction of questionnaire

DESIGN

VALIDITY AND RELIABILITY

CONTENT

LAYOUT

QUESTIONNAIRE PILOTING

TRANSLATION OF QUESTIONNAIRE

QUESTIONNAIRE ADMINISTRATION

to have an explicit validation of any questionnaire, an expert critic should help to refine it.

validity is the ability of an instrument to measure what it is designed to measure.

reliability will be based on the consistency and stability of the survey instrument

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  1. The ability of the question to produce the data required

  1. The ability of the respondents to answer accurately

  1. The willingness of the respondent to answer accurately

  1. The impacts of external events

ensure that the expectations of the researcher in terms of the information that will be obtained from the questionnaire are met

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  1. Identify the population and sample of the study.

  1. Identified specific characteristics researcher want to use for sample.

  1. Identified the key personnel to help.

  1. Set the appointment day.

Advantages

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It is relatively inexpensive if the respondents of the study are scattered only in one area.

It is not affected by the skill and bias of the researcher in implementation.

It makes it possible to cover a large number of samples.

It is more convenient for the respondents to be able to complete it at their own speed or at their own time.