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factors that influence online purchasing decision - Coggle Diagram
factors that influence online purchasing decision
phenomena/situation in online purchasing
most of us take really important nowadays
transform the internet into a powerful force
allow directly buy goods and service using a web browser
turned into an important distribution and communication channel
percentage people who purchasing online
80% of people are more prefer to purchase online
20% of people are more prefer to purchase at physical store
factor influencing purchasing online
product
secure and privacy
convenience
return policy
customer service
comparison between traditional store and online
traditional/ physical store
can touch the product
limited
does not changed
big budget
easier
advatages
face to face communication
touch and feel product
direct and less confusion
disadvantages
different payment method
the product may be in different price between the other store
online store
can see only
unlimited
constantly changed
small budget
difficult
advantages
better price
convenience
variety
fewer traps
disadvantages
personally check item
diminished instant satisfaction
accuracy of the item
issues of online shopping
non-delivery
defective product
fake web traders
non-conformity with order
counterfeit products
deliveries arriving late
unexpected fee