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What's in a Name ? - Coggle Diagram
What's in a Name ?
Important tasks in
marketing a new
product
Giving it a name
Customers will choose
to buy products
Easy to remember
Not complicated
The brands
NAME
Easy to pronounce
3 or fewer syllables
Unique
Confuse products with
similar names
Same function of product
FOR EXAMPLE
Sleepeez is a sleeping
medication
Includes word or
parts of words
FOR EXAMPLE
The pain reliever Aleve
sounds like "relieve"
Aimed
High-income consumers
The letters
Within names are important
Marketers
The product
is exported
Translate in other
languages are important
FINALLY
A name must not
Generate negative
associations
With consumers
Implicit message
Explicit meaning