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MASS MEDIA - Coggle Diagram
MASS MEDIA
MASSIVE MEDIA
TV
It is a massive audiovisual medium
allows advertisers to display all their creativity
can combine image, sound and movement
RADIO
It is an audio-only
Today it is regaining its popularity
Portable radio
NEWSPAPERS
low reproduction quality
They are a mass-selective visual medium
JOURNAILS
They are a mass-selective visual medium
they target specialized audiences but in a massive way
allows them to reach more potential customers
UNFOLDED
Ads that unfold in 3 or 4 pages.
GATE FOLDER
Ads that are removable
BLOOKETS
Removable ads in brochure form
SAMPLING
When a small sample of the product goes in the ad
COUPONING
Removable coupon in addition to the print ad
INTERNET
The Internet is an interactive and selective audiovisual medium
present your products and services
Social networks
Smarthphone
MOVIE THEATER
It is a massive audiovisual medium
Captivating audience and sharper ads
AUXILIARY MEANS
EXTERNAL ADVERTISING
It is usually a visual medium
It is outdoors
Posters
hot air balloons
Buses
Airport
INTERNAL ADVERTISING
Consists of visual media, some with audio
placed in closed places
sports stadiums
Bullrings
urban trams
subway
DIRECT ADVERSING
High audience selectivity
It consists of transmitting a printed message
letters
Postal cards
brochures
samplers
ALTERNATIVE MEDIA
means that are highly appreciated
Only innovatives means
FAXES
communication using a phone line
CD
consistent for any type of information
advance announcements
Ads that go before movies in theaters and on rented videocassettes
Interactive kiosks in department stores
giant screens you can interact with
Shopping carts with video in commercial stores
Shopping carts that have a tablet implemented