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Strategic communication - Coggle Diagram
Strategic communication
Strategic communication is a way to manage the organization's intangibles, incorporating communication elements as part of the strategy.
COMUNICATION
Communication in the organization is the essence of its proper functioning and ensuring the fulfillment of the objectives and goals set, helps coordinate and control responsibilities in the officials that make up it and most importantly helps to promote the good working environment.
it is important to emphasize that communication is not only to matter within the organization but also the fundamental basis for creating strategic alliances between different organizations, which allows to increase the level of competitiveness and its link with the environment.
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