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Baldwin return - Coggle Diagram
Baldwin return
1929 campaign
His slogan was 'Safety First'
The working class respected his financial competence
He was accused of being dull
Baldwin was trying to attract the wealthy and middle class
His policies were the same
Labour ended up winning the 1929 election
1924 Election
However, Baldwin promoted a one nation party
This would include national defence and patriotism
However the Labour party's campaign was ruined by the Zinoviev letter
It was a surprise that the Tories won since 80% of the British electorate were working class
This was appealing for the working class
Protectionism
This would protect domestic producers from foreign competition
However this was dropped in 1924 after it was rejected by voters in the 1924 election
This was implement tariffs to make foreign goods expensive
He removed free trade
Baldwin won DLG's support by adopting protectionism in 1923
Interaction with public
He had a reputation of calling a spade for a spade
He used the radio to talk directly to the people