Baldwin return

1924 Election

However, Baldwin promoted a one nation party

This would include national defence and patriotism

However the Labour party's campaign was ruined by the Zinoviev letter

It was a surprise that the Tories won since 80% of the British electorate were working class

This was appealing for the working class

Interaction with public

He had a reputation of calling a spade for a spade

He used the radio to talk directly to the people

Protectionism

This would protect domestic producers from foreign competition

However this was dropped in 1924 after it was rejected by voters in the 1924 election

This was implement tariffs to make foreign goods expensive

He removed free trade

Baldwin won DLG's support by adopting protectionism in 1923

1929 campaign

His slogan was 'Safety First'

The working class respected his financial competence

He was accused of being dull

Baldwin was trying to attract the wealthy and middle class

His policies were the same

Labour ended up winning the 1929 election