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Elevator Speech - Coggle Diagram
Elevator Speech
Customer Focused
Increase Time with Customer
Org. Structure
Reduced Process bureden
Listen to Customer
Act on Customer Feedback
Translate Customer Needs to action
Continue to use Salesforce CRM to drive our business
3.) Data
Total Opportunity Management
Focus on Penetration Rate
Focus on conversion Rate
Focus on Won / Lost reason code
Streamlined reporting
Reduced process burden
Consistent Measure of Dealer Performance
5.) People
People Development
Career Development
Succession Planning
Culture
Culture of Curiosity to lead change
"Dare to Fail"
Empowerment
Recognize Success and Innovation
Winning Culture
1.) Corporate
Safety
Compliance
Values
2.) Dealers
Dealer Alignment to Strategy
Standardize our Dealer
Management Processes
DATs
Forums
Councils
Targets
Scorecards etc
Measure dealer engagement
4.) Sell Services
Dealer
Natural promotion of CVA with every prime sale
Services Sales to Dealer Managed Installed Base
Leverage digital technologies to sell CVA
Drive hand-off to Servicing Dealer to make connections
Customer
2.) Recognize how those needs add value to the customer
1.) Understand Customers Data / Services Needs
3.) Understand which services / digital products best suit the customers needs
4.) Sell a solution not a product