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Qualitative Research - Coggle Diagram
Qualitative Research
Purpose
- To understand people's beliefs, experiences, attitudes, behavior, and interactions.
- Describe context of phenomena
- To build theory and essentially solve problem
- Explore in-depth information
When needen
- Little is known or present
understanding is inadequate
- Making sense of complex situations or social processes
- Learn from participants about their experiences
(beliefs, motivations, opinions)
- Construct a hypothesis/theory from data
- Understand phenomena
deeply and in detail
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Advantages
- In-depth examination of phenomena
- Uses subjective information
- Explore new areas of research
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What?
- Focuses on exploring ideas and formulating a theory or hypothesis
- focuses in understanding a research query as a humanistic or idealistic approach.
- concerned with describing