MARKETING ENVIRONMENT & MARKETING ETHICS - Coggle Diagram
Kotler (2001) has defined the marketing environment as the actors and forces outside marketing that affect marketing management’s ability to develop and maintain successful transactions with its target customers
SIX FORCES OF MACRO-ENVIRONMENT
SOCIAL AND CULTURAL
ETHICAL BEHAVIOR IN BUSINESS
According to Lamb in “Marketing”, ethics refers to the moral principles or value that generally govern the conduct of an individual or a group. Morals are the rules people develop as a result of cultural values and norms.
EXAMPLES OF UNETHICAL PRACTICES
False and misleading advertisement
Misleading products or service warranty
Unsafe products or services
Unfair remarks about competitors and their products
CORPORATE SOCIAL RESPONSIBILITIES
a business’s obligation, and concern for society’s welfare practiced by business managers taking into consideration the best interest of society and the well beings of the company.