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Marketing environment & Marketing ethics - Coggle Diagram
Marketing environment & Marketing ethics
MARKETING ENVIRONMENT
Microenvironment
Macro-environment
THE EXTERNAL MARKETING ENVIRONMENT
Economic Factor
Technological and Resource Factors
Social and Cultural Factor
Political and Legal Factors
Demographic Factor
Competitive Factors
Demographic factor
Generation X
Generation Y
Tweens
Baby boomers
Ethics
According to Lamb in “Marketing”, ethics refers to the moral principles or value that generally govern the conduct of an individual or a group. Morals are the rules people develop as a result of cultural values and norms
CSR
Corporate Social Responsibility- business’s obligation, and concern for society’s welfare practiced by business managers taking into consideration the best interest of society and the well beings of the company.