Marketing environment & Marketing ethics

Marketing environment & Marketing ethics

MARKETING ENVIRONMENT

Microenvironment

Macro-environment

THE EXTERNAL MARKETING ENVIRONMENT

Economic Factor

Technological and Resource Factors

Social and Cultural Factor

Political and Legal Factors

Demographic Factor

Competitive Factors

Demographic factor

Generation X

Generation Y

Tweens

Baby boomers

Ethics

According to Lamb in “Marketing”, ethics refers to the moral principles or value that generally govern the conduct of an individual or a group. Morals are the rules people develop as a result of cultural values and norms

CSR

Corporate Social Responsibility- business’s obligation, and concern for society’s welfare practiced by business managers taking into consideration the best interest of society and the well beings of the company.