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Media Studies Key terms - Coggle Diagram
Media Studies Key terms
Layout
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Consider how images,graphics and text have been combined and which of the elements are placed in prominent positions
Design
The visual and technical elements that contribute to the style of a print product,including the choices of typography,colour and images.
Technical codes
camera shots used in photographs ;lighting editing for example layering of images or digital manipulation such as airbrushing
images
Photographs,illustrations and graphics such as icons and badges.Consider the type of image used and where they have been placed on the page.A photograph for example could be a cover model on a magazine consider what is in the foreground and background and why
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typography
The style and size of font used.This can communicate messages about the product and the brand identity
The size and styling of the font is also important ; for example does the text 'lean forward'.This might be interpreted as indicating a forward looking ,modern product
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Mode of Address
How the product communicates with the audience.Some products will use direct address to engage the audience and make them feel involved with the product
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Anchorage
The way in which written text is used to secure or solidify the meaning of the image such as a caption for a newspaper