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Mailchimp Course Notes - Coggle Diagram
Mailchimp Course Notes
3 core thing for edm
database / subscriber management
email design/ template
recoding analytic
Database
buy
quick but huge
spam alert
crawl
quick but custom
spam alert
organically
slow but high quality
Segment
person who purchase
person who enquire product
person who visited expo
person who subscribe on website
data tunnel
collect huge data and become conversions at the end
conversion as
enquiry
sales
email subs
social media
download catalogue
how to get subscription
offer incentive :discount , promotion
sharing features: forward button
offline signup: tell customer to sign up our social media
to get accuracy tracking
postcode
state
industry
city
position
company link
name
how to build relationships
don't always send promotion
sharing more idea
EDM Objective
purchase
form a submission or poll
contact or enquiry
share & referrals
thanks
Design & layout
try to put important message on top
using images
branding & logo
images & pictures
display & size
Header
use text as text
separate images & info
A/B Testing
unsubscribes setting
options to rethink
optional questionare
alternative
make it easy
humanise
automates