Please enable JavaScript.
Coggle requires JavaScript to display documents.
Social Categorization Theory - Coggle Diagram
Social Categorization Theory
Social
identity as a group member
ex: company, sorority
Personal
maintain or increase identity
ex: physician, member
if salient, individual's behavior will alter
"Who am I?"
beginning question
low status work
more likely to view themselves at a social level
seek ways to improve status of a group
less focus on personal achievement or self- actualization
stuck in low status group
reject values and goals of high status work groups
Motivation
intrinsic
extrinsic
what motivates an individual is a function of the self categorization process