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Marketing Research - Coggle Diagram
Marketing Research
6: Survey Design
Survey tool
Qualtrics
Distribution
Output
Setup
Target Samples
Research Question alignment
Question Design
Elements of a good question
4: Research Approach and Design
Focus Groups
Observational Research
Interviews
7:Quantitative Analysis
TableauTableau
Basic Statistical Analysis
T-tests
Correlation
Descriptive Statistics
Excel
8: Visualization
Dashboards
Executive Perspective
Analysis
t-tests
Histograms
Chrombach's Alpha
1: Understand the Course tools & Objectives
S1:
PPT
S1:
Assignment
5:
Constructs and Secondary Data Analysis
Secondary Data
External Secondary Data
Internal Secondary Data
Constructs
Industry News
Journal Articles
Practitioner Expertise
5: Interview Design and Analysis
Preparation
Execution
Analysis
2: Research Design Techniques
3: Research Objectives
9: Summarizing Analysis
10: Recommendations