Food Concepts
(Cereal and Cereal Product)
Stealth Nutrition
(Nutritionally Advantageous When Compared to Existing products but Not Integral to Marketing)
Nutrient Fortification
(Nutritional Advantages Integral to Marketing)
Non-Traditional ‘Functional Ingredients’
(Nutritional Advantages Integral to Marketing)
Herbs
Healthier Flour
Increase amount
of Proteins using Powders
Sugar Replacement
Wolfberry/ Goji Berry
Ginseng
Red Dates/ Honey Dates
High in Protein
Other Ingredients
Black Sesame
Black Bean Powder
Kale Powder
Spirulina
Soy Protein Isolates
Extracts
Dietary Fibre
Vitamins
GI Control
Paltinose/ Isomaltulose
Inulin
Beetroot
Maqai Berry, Acai Berry
Probiotics and Prebiotics
Whole Grains/ Multigrains
Quinoa
Barley
Buckwheat
Oat Bran
Brown Rice
Flaxseed
Higher in Wholegrains
Chia Seeds
B vitamins, Vitamin A, C, D
Minerals
High in Calcium
Source of Iron
Millet
Green Tea
Beta-Glucan
Low in Cholesterol
Partially replace
refined sugar to stevia
Milk Proteins
Plant Protein
Casein Powder
Whey Powder
Seed Proteins
Pulse Proteins
Pea
Chickpeas
Lentils
Soy Beans
Chia Seed
Hemp Seed
Semolina Flour
Almond Flour
Coconut Flour
Honey
Dried fruits
Pine nuts
Maca root powder
Low in sodium
Palatinose/ Isomaltulose
Prebiotics
Inulin