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MARKETING PLAN DEFINITION, MARKETING PLAN STRUCTURE, MARKETING PLAN USES…
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MARKETING PLAN STRUCTURE
Marketing plans must be properly organized to ensure that all relevant information is considered and included.
Complete: Having a complete description is essential to ensure that there are no omissions of important information.
Flexible: Although having a complete description is essential, flexibility should not be sacrificed.
Consistent: Consistency between the description of the marketing plan and the description of the other functional area plans is an important consideration
Logic: As the marketing plan must finally sell itself to top managers, its description must flow logically.
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