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Project Team 4 - Coggle Diagram
Project Team 4
How do we make how products cheaper?
Family big pots - more product per Packaging
"Simple design" - no design changes (eg only once a year)
Basic material - eg plain cardboard
Highly used ingredients
Using existing channels, S&OP teams
Less overhead costs allocation
Use existing factories in the selected country
Improve Fixed cost absorption of factories
Distribution
Where do our consumers actually shop?
Discounters?
Small local shops?
Online?
Do we change their habits?
How would they like to receive their products?
Is there a gap in the current distribution to reach our consumers? Is there a different need?
Which existing Danone channels can we use?
Direct home delivery?
Automatically repeating orders? see Amazon on coffee
Product characteristics
"Minimum Range"
BRAND NAME "Danone Simple"
"Affordable" - but still very good for you
"Healthy"
Target group
Low income families
Students
Elderly people
"Bottom of the pyramid "
Concept
CORE of our presentation
Concept that can be applied in different countries
Different country could be different division scope (whatever is produced locally)
CROSS DIVISION
Communication
Where?
How?
Which ambassadors could we use?
How to make it known and big?
Design?
Basic
Recognisable
Same across the world
Opportunites
Cross selling to other Danone brands
"Selling of sets" - incl fresh local fruit and veg & Recipes?
Risks
Cannibalisation of our existing brands
Danone complexity