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Marketing - Coggle Diagram
Marketing
Customer Receptivity
of Message
What
When
Prospect Customers
only
Retain prospect
Customers
Discard improbable
customers
Preoccupation
Break Preoccupation
Earn Attention
Made for Me
Focus on End Result
Point of
Market Entry
Attract Customers
at their point of Market
Entry
Framing
Emphasize the
critically important
Hook
Primary benefit by
a single phrase
"... a world-class
business education
in a single volume
Call-To-Action
single, simple and obvious
action
A Remarkably
Unique Design
Free Value
Visualization