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CVP - Coggle Diagram
CVP
STEP 1
Identify Customer Needs
What does my target customer need or want that Roadmap has that no one else if offering?
Audience profiles 2018 -
https://www.dropbox.com/scl/fi/lqfk0mkfkdydaxl9ukpe5/RM-CVP-Workshop-10-October-2018.docx.docx?dl=0&rlkey=yn7rffblpj5oqwhvxjd2jk0vx
Identify and outline each target audience by role / capture their specific needs/challenges.
CEO
Need:
Bid teams
Managers
STEP 2.
WIIFM - Turn Product Features Into Customer Benefits
XXX
Benefits can be turned into a powerful value proposition summarizing the emotional appeal of the product or service, directly speaking to the need
Ask yourself: What benefit will my customers or prospects get from my product or service?
STEP 3.
Develop Individual USPs for each different market segment / audience
STEP 4.
Communicate / Deliver CVP
Engage, listen, and analyze what your customer is saying when delivering your value proposition. Understanding the motivations/demands of your customer or prospect is key to having emotional appeal. Plus you may discover new or refined needs to meet.
Streamline value propositions across all communications materials, both internal and external: Website, data sheets, blogs, social content, video content, brochures, internal messaging docs, etc.
Always ensure and maintain consistency company-wide, and outside Roadmap.
Remember: Customer attitudes and needs change–keep value propositions up-to-date.
USP and Positioning Statement
Roadmap
Tier-one bid writing & tender management services
grounded in high impact creative & industry analytics.
We help clients in competitively intense sectors
to capture major new business opportunities
by creating the most compelling success stories.
Engineering, Construction & Infrastructure
Facilities Management, Services & Technology
Financing, Capital Raising & Mergers
Roadmap
When Opportunity Knocks
Map it.
Drive it.
Whiteboards session 2018
https://www.dropbox.com/scl/fi/6de02vkt4rina75zjj645/RM-Strategic-Story-White-Board-Session-1-August-2018.docx.docx?dl=0&rlkey=khjpc0j0kzesovcekzodfr3yh