Please enable JavaScript.
Coggle requires JavaScript to display documents.
The Principle of Design - Coggle Diagram
The Principle of Design
Definition
-
Any unrelated items, should be spaced apart, close proximity indicates that items are connected or have a relationship to each other
-
-
Repetition
Definition
simply the process of repeating elements throughout a design, or several pieces of design collateral to give a unified look
-
How To Apply
Patterns, lines and colours
Limit the different number of patterns, line weights/styles and colours used within a design and repeat throughout
Typefaces and fonts
-
use typeface with a large family. ones that give you lot of different typestyles such as light, medium, bold, heavy etc
-
Grid system
A grid system can help develop consistency across a design with several pages, such as a book or magazine
Mixed collateral
If designing a number of items, they should all share a common look
-
-
-
Determine the Hierachy
- Which element, is most likely to grab the attention of the reader and “tell a story” about the topic. It can be a lines of text, graphic, or picture
- Which elements are the second and third most important? Now consider these two with the primary message
- What else is important and needs to be emphasised. It may not be included in the primary, secondary or tertiary message but needs to be clearly identified
- Its ok to have multiple elements sitting at the same level. but, do not have competing elements for the primary, secondary and tertiary message.
How Does it Work
Focal Point: decide what is the most important element within the design and make this the most prominent
to understand is that careful consideration is needed to ensure all elements of a design are purposely placed within a structure
Emphasize the Element
-
-
-
-
What do you see first, second and third? Is this what you intended? Are these elements in the correct order within the hierarchy?