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Click fraud Ilan missulawin- clickcease - Coggle Diagram
Click fraud Ilan missulawin- clickcease
Who are you and how do you know all about click fraud
Company plug
how big a problem is this?
Google dont just deny - they dont even address it.
Ad sense click fraud
How many clients do you have?
Understand and control and avoid clickfraud=- lack of tools
20% on average of ad spend is going to sources that will never convert
Malicious
non malicious
who is committing click fraud
Malicious
Competitors
Ex wife
Ex business partner
Bots
scripts fo less than $100
disgruntled employees or customers
Non Malicious
non malicious bots
customers who have lazy thumbs!- could be up to 10% of your budget
fat thumbs
scraper bot- looking to get data and phone numbers ect
the higher the click cost - the greater the risks high costs of clicks
Alliances of Fraud!
Only 1 case that came to court in six years
What is click fraud?
How can we monitor and prevent click fraud
Manually ( wont prevent but will highlight if its an issue
automated tool
Uses Dozens of methods and AI
What are google doing about this?
Not enough native support. Lack of tools to prevent it
who can this work for and what kind of a difference could it make
High cost per click ( over $2)
More local you are the greater personal risk.
Competitive space
Tell us about Click farms
Scale of the problem?
So if we want to find out more where should we go / what should we do
Voucher
DMPODCAST
Blog posts
What difference could this make
2-7% of your ad spend
Locksmiths
20-80%!
Aus War between Strip clubs in sydney
1 week- 12 customers signed up