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MARKETING - Coggle Diagram

- - - - examples of the links between departments
        
        MARKETING AND
        HUMAN RESOURCES
        
        human resources will construct a workforce plan as to help all the departments that may be affected by a new marketing department. Moreover, they will recruit qualified employees to make sure there are enough workers for the increase in sales planed by the marketing department.
        
        MARKETING AND
        OPERATIONS
        
        market research will help product development. Moreover, operations department will make sure they have all the materials and machines to adapt to the sales forecasts
        
        MARKETING AND FINANCE
        
        the finance department will construct cashflow forecasts and budgets for the marketing department, as well as ensuring that capital is available to pay for this agreed budget.
- - - - Consumer market: markets for goods and services bought by the final user of them
      - Industrial markets: markets for goods and services bought by businesses to be used in the production process of other products.
  - - - food
      - clothing
      - shelter
    - - Things that aren't for survival
      - They individual satisfy
      - basic requirement that an individual wishes to siatisfy
      - desire
  - - - auctions
      - shopping centers
    - - Target market: segment of the available market that the business has decided to serve by directing its products towards this group of people.
  - - - if it provides satisfaction at what is thought to be a respnsible price for what is offers
- - - - increasing market share
      - increasing total sales levels
      - market development
      - rebranding a product to give it a fresh appeal
    - - They give you a direction
      - The progress is monitored
      - They form the basis of the Marketing Strategy
        
        They have a crucial impact on the deciding the Marketing Strategy that will be adopted
      - They give a clear vision of what the business hopes to achieve
    - - Should reflect the aims and the organaisation
      - To be determine
      - Realistic