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Anatomy of Amazon copy - Coggle Diagram
Anatomy of Amazon copy
Title: Follows BKBUS Formula
Keyword
Benefit
Unit or Size
Brand Name
Bullets
5 allowed use all
FEATURE- Benefit formula
Max 80 characthers
Last one should be a money back guarantee
Headline
Bold, stand alone paragraph
Asks a question for which answer should be yes
Body Paragraph 1
Remind reader of their problem
Remind why competitors suck
Body paragraph 2
list features and advantages
Visualise how great life will be once they buy
Subheadline
Uses if/then formula to answer question in headline
Separate paragraph