It turns out that the best way to create a solution is to name someone’s problem or aspiration. Meaningful solutions are those that are created for actual people with problems, limitations, frustrations, wants, needs, hopes, dreams and desires that we then have a chance of fullling. These solutions are born from investing time in hearing what people say, watching what they do (or don’t do, but want to) and caring about them enough to want to solve that problem or create that solution that takes them to where they want to go.