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A/B testing and Experiment Design Best Practice - Coggle Diagram
A/B testing and Experiment Design Best Practice
A/A testing
Effect size
Cohen’s d term
0.2, 0.5, 0.8
Statistical Power
80%
Bias
Randomization bias
Selection bias
P-Value
Sample size
Hypothesis
Standard error
Population
Distribution Assumption
Confidence Interval
Metrics
Setup
statistical significance
cohort
Margin of error (ME)
Sanity check: Invariant
Simpson’s paradox
Bonferroni correction