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Is your SEO knowledge out of date? - Coggle Diagram
Is your SEO knowledge out of date?
Intro to A/B SEO testing
How long has this been happening?
How did you get started in SEO A/B Testing
Can you Explain A/B Testing for SEO? What is it and what does it involve
What are some of the tests you have run that have surprised you and changed your perception of what matters for SEO?
JavaScript can hurt even if it's processed
Internal link impacts are hard to predict
What has changed most recently in SEO that many marketers wont fully realise
Title tags are hard
What SEO Rules of Thumb can we still rely on in 2020 and which ones suck?!
Introduction- Will Critchlow
Intro- Brainlabs Digital
SearchPilot
Distilled 2005-2020
Where is SEO going in next 12 months?
What does success look like? What should we be measuring?
Smaller websites need to
at least
use the most up-to-date best practices?
[This might be ripe for a blog post link we can share in the show notes exploring what these are?]
Full funnel testing
Measuring success with rankings vs measuring it with traffic
If want to know more about you / Brainlabs / Search Pilot
Twitter.com/willcritchlow
SP case study email link
What's next for SP / Brainlabs
What do I need to start A/ B SEO testing?
Website requirements - traffic / number of pages
Technology - ability to change groups of pages
Statistical analysis
Can we apply PPC copy tests to Organic copy if we have low traffic?