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The business plan - Coggle Diagram

- - - - The general description of the product
      - The day to day behavior of the business
      - The idea of the plan and ideas to follow
  - - - Business idea
      - Goals
      - Unique selling point
      - Staffing
  - - - Uses graphs and tables to show how it will succeed
    - - Primary research
        
        Questionnaire
      - Secondary research
        
        Books, internet and reports
  - - - 4 Ps
        
        Product
        
        Price
        
        Promotion
        
        Place
      - The areas the business may struggle
      - Pricing methods, promotion examples and costing
  - - - Poduction
      - Methods
      - Suppliers
      - Competitors
      - Location choices
    - - Computers, machinery
  - - - Costing of the setting up the business in detail
      - Cash flow forecast
      - Predicted profit and loss
      - Balance sheet