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Social media for business - Coggle Diagram
Social media for business
Start with a plan
Set goals & objectives
SMART frameworks
https://blog.hootsuite.com/smart-social-media-goals/
Base goals on essential metrics
https://blog.hootsuite.com/social-media-metrics/
Research the competition
Competitive analysis
https://blog.hootsuite.com/competitive-analysis-on-social-media/
Social media audit
https://blog.hootsuite.com/social-media-audit-template/
Find inspiration
Create a social media calendar
80-20 rule
80% content - inform, educate & entertain your audiences
20% Content - promote your brand/sell
your products
Calendar
https://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/
Decide which platforms are right for you
Use demographics information to know where your audiences spend their time online
https://blog.hootsuite.com/social-media-demographics/
Conduct research of your own
Know your audience
Compile data on your current customers
Dig deeper with social media analytics (
https://blog.hootsuite.com/social-media-analytics/
)
Free
Google Analytics
See traffic and leads flowing to your website from social media channels
UTM parameter
Facebook Analytics
Page insights
Audience insights
Ad center
Twitter Analytics
Account Home
Tweet activity dashboard
Campaign dashboard
Instagram insights
Content
Activity
Audience
Snapchat insghts
View
Reach
Audience
Pinterest Analytics
Audience insights
Pinterest Analytics
LinkedIn Page Analytics
Updates
Visitors
Followers
Paid
Hootsuite Analytics
Performance Data from every social media in one place
Brandwatch
Talkwalker
Expand your audience
Build your relationship
Share compelling visuals whenever you can
Good imagery & GIF (original)
Free photo stock & GIF
https://blog.hootsuite.com/20-free-stock-photo-sites-social-media-images/
https://giphy.com/