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Fran Logo, Inspiration, Current Logo - Coggle Diagram
Fran Logo
- logomark favoured over type
- as little type as possible
- logo needs to show that there’s a methodology to her work
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- OPTICS is everything to do with what she does
- she works through light + feeling
- obsessed with eyes - eyes portray her art direction - direction = arrows - organic approach = leaves
- wants black and white to be prevalent
- needs an approach that shows her work ethic but also her creativity
- needs to stay humble to her character - people know that when they work with Fran they know who they’re getting
- keep symbolism but clean it up
- needs scalability and longevity
- wants a designed element to it - edgy but natural
- people find it hard to understand what Fran does and what services she offers
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- obsessed with optical illusions
- perspective play = visual perspectives + optical illusions
- subtle touches of optical art design
- give it a bit of maturity, keep it stylish + timeless but creative and related to optics
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Current Logo
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obsessed with eyes - eyes portray her art direction - direction = arrows - organic approach = leaves
