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20200715_Gamification - Coggle Diagram
20200715_Gamification
Motivation
Acknowledgement
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badge, numbers, graphs, history of progression
Status
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Global ranking, Specific ranking
Identity
Reputation, visibility to others
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Positive reinforcement
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increase or decrease points, but it is proven that rewarding people work best when it comes to motivation
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Frameworks
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Social Loyalty
Customer facing framework, focusing on rewards
Community expert
Customer facing framework, focusing on reputation
Competitive Pyramid
Customer facing framework, focusing on status and score and creating competition between users
Gentle Guide
Guides users through a process, focusing on task completion and compliance
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Company Challenge
Challenge your users to compete on teams, encourages high-value behavior
Basics
Add gaming element outside of traditional gaming environment : The use of games elements in non game context
Why
Games are part of people life, millions of people playing
Drive our curiosity to discover something new, feel accomplished when we overcome a challenge
Game is a learning machine, encourage us to experiment, develop strategies and learn new skills
Increase user engagement, motivation and retention in the activity
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Add elements doesn't mean turn it into a game. Those kind of game would be serious games in this case, not gamification.
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Mechanisms
Each tool is designed to ease specific reaction to the users. Combine it to create a larger spectrum of responses and experiences.
Points
help users know they are in a gamified environment and that small behaviors give them rewards and acknoledgement. You need to weight points to drive desire.
XP
Help user level up, the more you interact the more you gain
Reputation
When a system require trust, you need reputation points
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Karma
Reward altruism of users, up/down vote, rank content, increase star rewards
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LeaderBoards
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Increasing rank is already a good motivation. Segment in different boards to give baby steps objectives
Levels
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Earned through accomplishments, represent something (status, privilège, experience, abilities) It need to have a meaning. Represent a threshold of points.
Challenges
Mission, quests, any challenges for the user that worth a reward.
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The higher the level of the mission, the bigger the reward
Feedback
Key point to any action, it helps encourage engagement
Rewards
Acknowledgement
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Virtual : system of Badges, points, levels, boards, ...
Privileges
Early access, VIP, moderation, stronger votes...
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