Please enable JavaScript.
Coggle requires JavaScript to display documents.
MARKETING ASPECT OF MISCELLANEOUS INSURANCE - Coggle Diagram
MARKETING ASPECT OF MISCELLANEOUS INSURANCE
Needs of Buyer
Voluntary group market
Corporate/company group markets
Individual Market
Market Segmentation
Psychographic segmentation
Social class segmentation
Segmentation by life cycle
Other consumer segment
Government workers
Hobbies and activities
Student
Market Analysis
Development of Insurance Product
Product innovation
Product imitation
Marketing Mix
Pricing
Advertising
Marketing Technique
Proposition and presentation
Followed up
product proposition to the potential customer
Developing right product at the right price
Distribution Channels
Direct
Indirect