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PRODUCT DECISIONS - Coggle Diagram

- - - - Advertising Economies
      - Package Uniformity
      - Standardized Components
      - Efficient Sales and Distribution
      - Equivalent Quality
  - - - Diversifies risk
      - Capitalizes on established reputations
- - - - Earn higher profits on own brand
      - Less pressure to mark down price
      - Ties customer to wholesaler or retailer
  - - - Attract new customers
      - Enhance dealer’s prestige
      - Rapid delivery, carry less inventory