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Content Planning - Coggle Diagram
Content Planning
What is our tone of voice & character?
Our creative flair and engaging storytelling always makes us stand out in a cluttered landscape
We are proud of our success but modest in sharing our own achievements. We enjoy celebrating and congratulating other people for their success
We know our stuff. We aren't overtly opinionated but we like using insights to back our points up
We are upbeat, well spoken and conversational. We love playful banter.
We are an inclusive, fun and friendly bunch
We are never....
Political
Impolite
Exclusive
Sales-y
Pushy
Everything we say adds value. We are really great at sharing useful, insightful 'gems'
We are always on point, timely and responsive
We are inquisitive and care about people.
What do we want to say?
Comment on areas of expertise to reinforce our specialities
Timely
Congratulate clients
Roadmap Expansion, Staff & States
Relevant industry pieces
How we add value
How we help clients grow
How we "unearth potential"
What can we have 'expert' opinion on?
Leadership within Organisations
Networking
Tender Writing
Working online perhaps?
Industry Pillars
Infrastructure
Tech
Construction
Capital Finance
Services
What would they value hearing from us?
How to strengthen pipeline and WIN more
Benefits of Bid Capability Uplift Programs / Training
Secrets to success (Tips / Tricks)
Good case studies / testimonials / examples of good results
Accessing our IP
Dangle the carrot....What are we willing to share to get a new biz lead?
White paper / report / data
Insights....What do we have to share? What are we willing to share in public forums? Let's secure user data to generate leads
Tender opportunities
What's coming up?
Subscribe to alert system
Cold call BIG FISH with opportunity
Key learnings...Why we won / lost.
Good, bad and ugly case studies
Top 5 things you should do when you lose
How to celebrate your client's success
How to shape and share their strategic story
Secrets to success (Tips / Tricks)
Good case studies / testimonials / examples of good results
About their competitors. We are not able to share anything confidential.
Positive human interest stories
About our people
Day in the life of...
Timelapse a workshop
Fun Q&As / Tips with team
About our clients
What's news with...
Behind the scenes with....
About our network
Channels & Rhythm
A video series - release one episode a month minimum
At least one thoughtful post a week
LinkedIn
Instagram
Website
All posts must...
Reinforce expertise in one or more of the industry pillars
Show our creative flair and story telling prowess
Add value to people's feed
Demonstrate our skillset
Who are the trend setters or big names in your sector and what are they writing about?
What are the current ‘on trend’ topics?
What excites you?
What’s controversial?
What gets you really angry?
What articles already published are getting the most interest or comments?
What are the frequently asked questions from your clients?
What recent case studies or client successes can you discuss?
Top 10 best tips to ….
The 5 worst things you can do ….
Common mistakes
Why should people care what we say?
They will care if we are offering them something
Subjects that directly effect them
Credibility in the industry
Based on the quality of our staff
Because of our expertise
Thought leadership....
Uses the power of your intellect and expertise to drive business
Ensures what you say has power and purpose
Can take a range of forms
Other communication assets ie.Books (print and digital), custom publishing services
Microsite development
Multimedia, videos, podcasts, infographics, layout design
Original IP development
Social media posts, website content or blogs
Op-eds, editorials, articles
Custom research, reports and white papers
Speaking opportunities
Needs to be unique and engaging....it can be hard to stand out in a cluttered landscape
Who are we targeting?
Key decision makers in....
Infrastructure
Defence
Construction
Tech
Services
Capital Finance
Key influencers that are connected to key decision makers