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FrW Intro, 3 C'S - Coggle Diagram
FrW Intro
WHAT?
PLAN TO SOLVE A PROBLEM
BE ORIGINAL
Types
Conceptual FrW
Long term/complex prob.
DIF. TO BE MECE
Contextual
Issue trees
Simple prob./short term
Analytical
Analytical
See DEFINITIVE GUIDE TO ISSUE TREES
KEY QUESTIONS
5W2H
WHAT/WHO/WHERE
WHY: TO EVERY OTHER QUESTION
WHEN/HOW/HOW MUCH
BE SPECIFIC
3 C'S
Customer (D)
desire
value
behave
Competition (S)
strenghts
weaks
resources
Company (S)
weaks
resources
strenghts
SUPPLY X DEMAND