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Solomon Asch (1951) - The Effects of Group Pressure upon the Modification…
Solomon Asch (1951) - The Effects of Group Pressure upon the Modification and Distortion of Judgements
Aim
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Looked at the power of social influence to make one conform to a non-ambiguous task, particularly if it was unanimous.
Methodology
Control: No group, 1 participant did it alone
Condition: Group chooses one answer unanimously (12 wrong, 6 correct, 18 total)
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