Please enable JavaScript.
Coggle requires JavaScript to display documents.
week 5 - marketing research and information, competitive intelligence,…
-
competitive intelligence
the systematic collection and analysis of publicly available info about competitors and developments in the marketing environment
-
-
-
-
magazines, newspapers and books
-
-
-
-
-
marketing research
-
marketing research is the systematic and objective identification, collection, analysis, dissemination, and use of information that is undertaken to improve decision-making related to identifying and solving problems in marketing
environmental scanning
an early warning system for the environmental forces which may impact a company's products and markets in the future
-
-