Communications Audit

Website

  1. What do we want to change?
  1. What needs to be done first?

2.What do we like?

  1. What could we do next? How can we make it ZING?
  1. Other

What insights / intelligence could we showcase?

How do we get people to pick up the phone and do business with us?

Add in a 'bid projection calculator'

Refresh Information

Capability Statement

  1. What do we like?
  1. What do we want to keep?
  1. What changes do we want to make?
  1. How do we make it more impressive?

Update copy to reflect messaging

Update infographics and include more industry specific data?

Update people:
I think remove the people. To put it bluntly, our capability and products are a constant and we can sell them to any client. Our people capability is not a constant because there are only so many to go around. We can't sell Jimi (e.g.) and then not have him available.

Include "Defence" & "New Technologies"

Add new people:
AB and SM have agreed that people shouldn't be on the website.
We should include the link to the Contractor database sign up though.

Update content to reflect messages

Review analytics, set benchmarks and use insights

Can we capture data - i.e. download "this" to get details

More testimonials

Branding and colour palette

click to edit

Infographics

click to edit

click to edit

Approach Page:

Success Page:

Home Page:

Team Page:

General

Content

click to edit

click to edit

Design

Team profiles and bios need to be refreshed:
See note under 'what needs to be done first'. No people on website.

"How we do it" - Does this shift to "Approach Page"?
SM: This needs to be about productivity and focus on not just our process, but also the tools we engage and offer to our clients.

Are job ads current?:
Include link to contractor sign up

Case studies

Services

Testimonials

Infographic win data needs to be updated with Sally's / Defence wins

Track record

Title

Current "Partnership" content is more relevant to "success":
I think we should include logos of our partners, like trusted negotiator, Reazen, strategic alliances etc.

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

click to edit

Could we do a quick infographic one-pager for each sector?

  • I think it might end up being overloaded with infographics. How about we turn the existing bubbles and other graphics into a one-page graphic?

Why does it need to be so long? Can we make it punchier and shorter?

Industry specific 'placemat' or full integration

click to edit

Should we add in product list with list of benefits?

  • I think we should have 3 core products that are underpinned by R&D, our years' experience, our proven approach, and our awesome team.
  • core products are:
  1. Strategic Story Development
  2. Bid Capability Uplift Program
  3. Complete bid lifecycle management and delivery.

Infographic

Products

Needs to be updated i.e. $9b in Defence contracts ($100m - $2b)

Refresh list of services: See notes on capability statement about Products.

Make them more visual i.e. icons?

Can we rotate testimonials on carousel / loop? D

Do we have any new testimonials?

Need one from each industry pillar

Landing

Is it "The Roadmap Way" or just "Roadmap"?
I vote Roadmap. Keep it simple.
Me too.
I third that. Roadmap.
Decision made.

Live CS

Do we need approvals for any of this content?

click to edit

Refresh products i.e. Add ‘ASDEFCON’ underneath Tenders & Proposals.

Update figures

click to edit

Need to audit each case study for value to audience

Let's make them more visual - how could we do this more effectively?
SM: See my notes in the capability statement - I think key facts and a project photo.

Needs to be updated to include 2019 / 20

Success stories

click to edit

Need to add defence

Should we do a legal audit in representing brands / clients

  1. General

First impressions count...

What is the objective?

Who is this targeting?

Middle aged men - ex services

Patriachial

Conservative / Cynnical

Heavy hitters

Industry leaders may not be checking our website

Not cold calling

Entice them to get in touch

Validation

Credibility piece

Legitimate online shopfront for Roadmap

Not giving away our IP

Understand we are expert at some sectors

Top end of town

Positioning statement

How can we show what we do?

click to edit

click to edit

Technology should be key. Let's do a video of the systems we use - Asana, SharePoint etc.

click to edit

Video

The project win bubbles - we need to assess the wins in 2019, 2020 to ensure it tells a growth story. or maybe we restructure this or group according to sectors or something to ensure we still tell a powerful and impactful story.
I agree and see my notes above (SM)

Can we include some animation? Yes!

It's a bit wordy and green

Reflect new messages

Need to highlight industry pillars more

click to edit

Can we have more white space?

Fonts / hierarchy of messaging needs to be reviewed

What are they looking for?

How are they better than who we are working with

Are they time wasters or hravy hitters

WIIFM

What do they like?

click to edit

click to edit

Want to know what e can for them

People telling them how to spend their money

click to edit

Tier One

Tigers refer the elephants

Potential detractors

Will be comparing Roadmap to other potential partners

Stalking people out

Mystique / enticement

click to edit

Imagery

Shows we connect things

Light up things

Can be a lot of things

Sometimes its teal / blue

Look at Base / Other

Generous of spirit / Come to see us - Coffee on us / Wine Collective

Animation / Explainer video:
A video would be good - of the team working, voiceover with AB talking about things, showing lots of clients in the office, the giant whiteboard etc.

click to edit

Defence Updates: SM's bid resume has been updated.

Lauren's Messaging Updates

Given that we don't have an artefact or testimonial to show for every sector, I think we change it to key projects and key results. E.g. Key Projects - A picture of Footscray Hospital with key stats: PPP, $Value, #months, #RM team members.
Key Results - A picture of an impressive looking front cover, and Icon Capability Uplift, $value of work tendered, % increase in revenue capture, %increase in win rate, #time embedded with client.

Design should be assessed against graphic design best practice and emerging trends.

Would benefit from an external design audit and understanding of trends in design and websites. Rama could research.

Reward every visitor with a piece of information or a service for free.