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Communications Audit - Coggle Diagram

- - - - Infographic win data needs to be updated with Sally's / Defence wins
      - Current "Partnership" content is more relevant to "success":
        I think we should include logos of our partners, like trusted negotiator, Reazen, strategic alliances etc.
    - - Case studies
        
        Need to audit each case study for value to audience
        
        Let's make them more visual - how could we do this more effectively?
        SM: See my notes in the capability statement - I think key facts and a project photo.
      - Track record
        
        Needs to be updated to include 2019 / 20
      - Title
        
        Update figures
      - Success stories
        
        Need to add defence
    - - "How we do it" - Does this shift to "Approach Page"?
        SM: This needs to be about productivity and focus on not just our process, but also the tools we engage and offer to our clients.
      - Services
        
        Refresh list of services: See notes on capability statement about Products.
        
        Make them more visual i.e. icons?
      - Testimonials
        
        Can we rotate testimonials on carousel / loop? D
        
        Do we have any new testimonials?
        
        Need one from each industry pillar
      - Infographic
        
        Needs to be updated i.e. $9b in Defence contracts ($100m - $2b)
      - Products
        
        Refresh products i.e. Add ‘ASDEFCON’ underneath Tenders & Proposals.
      - Landing
        
        Is it "The Roadmap Way" or just "Roadmap"?
        I vote Roadmap. Keep it simple.
        Me too.
        I third that. Roadmap.
        Decision made.
    - - Team profiles and bios need to be refreshed:
        See note under 'what needs to be done first'. No people on website.
      - Are job ads current?:
        Include link to contractor sign up
    - - Content
        
        Reflect new messages
        
        Need to highlight industry pillars more
      - Design
        
        It's a bit wordy and green
        
        Can we have more white space?
        
        Fonts / hierarchy of messaging needs to be reviewed
        
        Would benefit from an external design audit and understanding of trends in design and websites. Rama could research.
  - - - Not giving away our IP
      - Understand we are expert at some sectors
      - Top end of town
      - Positioning statement
      - Mystique / enticement
      - Imagery
        
        Shows we connect things
        
        Light up things
        
        Can be a lot of things
        
        Sometimes its teal / blue
    - - Not cold calling
      - Entice them to get in touch
      - Validation
      - Credibility piece
      - Legitimate online shopfront for Roadmap
      - Tier One
      - Reward every visitor with a piece of information or a service for free.
    - - Middle aged men - ex services
      - Patriachial
      - Conservative / Cynnical
      - Heavy hitters
      - Industry leaders may not be checking our website
      - People telling them how to spend their money
      - Tigers refer the elephants
        
        Potential detractors
        
        Will be comparing Roadmap to other potential partners
        
        Stalking people out
    - - Technology should be key. Let's do a video of the systems we use - Asana, SharePoint etc.
      - Video
    - - How are they better than who we are working with
      - Are they time wasters or hravy hitters
      - WIIFM
    - - Want to know what e can for them