Future Journeys - Points
Member Enrolment
Welcome
Did member register online?
Y
N
Re-attempt registration prompt
Did member register online?
START: SEARCH & BOOK JOURNEY
N
END
WELCOME JOURNEY:
Goal: Welcome & Activate RCI.com account
SEARCH & BOOK JOURNEY;
Goal: 1) To search 2) To book
Primarily want them to book 5+ nights standard res or home resort group res
Starts with encouraging members to book 2 years out - based on whether they search or not, book or not we take them through to 10 month window of standard res.
SEARCH PROMPT
(2 yrs out - Weeks Exch)
Did member search?
Y
N
Re-attempt search prompt
Did member book?
Did member search?
N
SEARCH PROMPT
(11-10 MONTHS - Home Group)
N
Abandoned Cart prompt
Y
START: POST BOOKING JOURNEY
Did member book?
N
Offer/Recommendations attempt
Did member search?
Y
N
Did member book?
Re-attempt search prompt
Did member search?
N
N
Abandoned Cart prompt
Y
START: POST BOOKING JOURNEY
SEARCH PROMPT (10 MONTHS - STD RES)
Did member book?
N
Offer/Recommendations attempt
Did member search?
Y
Did Member book?
N
Reattempt Search Prompt
Did member search?
N
END: X Segment
Y
N
START: POST BOOKING JOURNEY
Abandoned Cart Prompt
Did Member book?
N
END: X Segment
POST BOOKING JOURNEY (SAME AS WEEKS)
To drive ancilary product purchases
POST HOLIDAY TOUCHPOINT
Welcome home
Did member fill in comment cards?
N
Re-attempt comment cards
Did member fill in comment cards?
N
MN Confirmation
Post booking prompt
Did member purchase ancilary products?
Y
N
Re-attempt post booking prompt
Did member purchase ancilary products?
N
END
Pre-travel touchpoint
On Holiday Touchpoint
Did member send in UGC/Engage with us on social media?
Y
Potential Reward
N
END
Y
START: SEARCH & BOOK JOURNEY
POINTS RETENTION JOURNEY