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Market Research - Coggle Diagram
Market Research
secondary data
definition
facts and numbers that have been already collected before the project
advantages
time saving
not expensive
disadvantages
not up-to-date
not specific
definitions and categories are wrong
internal data
inputs
sales call reports
budget and expenses
customer data
outcomes
actual sales
customer orders
external data
trade association
census reports
internet-based reports
definition
structured and objective identification
collection
analysis
use of information that is use to make better decisions in marketing
marketing research process
define problem and the objective of research
management decides on action to be done
researcher gets the information that is needed for decision making
develop a plan on how to collect data
exploratory
descriptive
causal
implement the plan on collecting and analysing of data
interpret and report on the data collected
primary data
definition
facts and numbers that are newly found for the project
how to collect
data collection methods
contact methods
sampling plan
research instrument