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Marketing Research, procedure, analyse data collected, type of data, cost,…

- - - - how to plan for collection
        
        contact methods
        
        sampling plan
        
        Data collection methods
        
        research instruments
  - - - advantages
        
        Time savings
        
        Affordable
      - disadvantages
        
        Definitions
        
        Not specific enough
        
        Out of date
    - - trade associations
      - Internet based reports
      - Census reports
      - Business periodicals
    - - Outcomes
        
        Actual sales / customer orders
      - Inputs
        
        Budget and expenses , customer data