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A2 Types of markets and segmentation - Coggle Diagram
A2 Types of markets and segmentation
market segmentation
geographic
where people live and their living environment
Physcographic
lifestyle and peoples characteristics
demographic
age, gender, ethnicity and religion
behavoural
loyalty and desired benefits
desired benefits
customer specificatuions
popular features
what customers look for
loyalty
how it benefits your business
other people may come to your business after hearing good reviews from other loyal customers
good reputation
customer come back to buy more
how to achieve it
good value prices
high quality services/ products
good customer service
what is it
they give good reveiws
talk positively about your business
where customers come back to your business
pull and push stratergies
customer may think of these
how your business is judged
factors of your business
push/pull
push
e.g bad customer service
what pushes customers away
pull
e.g good customer service
what makes customers want to use your business