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SOCIAL MEDIA MARKETING, steps, achieved by, determined through, from, such…
SOCIAL MEDIA MARKETING
Drivers of Social Media Engagement
Information
relevant information
firms
individuals
other members of social network
key driver
Dynamic
how people flow in & out
networked communities
interest changes
Connected
bidirectional
satisfies humans' innate need
connect
others
outcome
Timeliness
engage
right place & time
customers' buying intention
positively
Network
every post
outcome
instantaneously
social media
types of influencers
types of influencers
Macro-influencers
well-established position
experienced
<50k followers
Celebrities
vast audience
great reach
highly professional
grow brand awareness
1m followers
Micro-influencers
high engagement
high conversion rates
<10k followers
cheaper than big influencers
covers wide range of niches
4E Framework
Educate the customers
clear call-to action
communicate offered benefits
Experience the product/service
firm's goods & services
how they work
how to use them
where to get them
book/software
download first chapter
try out software option
Excite the customers
relevant offer
personalised offers
insights & information obtained
customer relationship management
loyalty programme
mobile apps
games
Engage the customers
digital marketing tools
social media
mobile apps
websites
e-mail
online videos
blogs
Reading:
https://www.techinasia.com/digital-marketing-channels-indonesia
'buyable button'
Pinterest
Instagram
Facebook
Social Media Marketing Campaign
Identify target audience
Campaign: Experiment & engage
Identify strategy & goals
Develop a budget
Monitor & Change
Types of Social Media
Media Sharing sites
TikTok
Instagram
YouTube
highlight experience
encourage engagement
Thought Sharing sites
Blog
Corporate blogs
company
highly biased
Personal blogs
Professional blogs
XiaXue for Beauty and Parenting
reviews and recommendations
enhance experience
Microblogs
short shortences
short videos
individual images
Twitter
Social Networking sites
objectives
promote themselves
gain more members
gain potential customers*
Facebook
LinkedIn
create excitement
Components of Social Media Strategy
Listen
techniques
sentiment analysis
Analyse
data
metrics
bounce rate
click paths
conversion rates
main categories
Visitors
Data
other sites
Traffic
Do
tactics
Reading:
https://www.campaignasia.com/article/the-state-of-social-media-what-lies-ahead-for-marketers/456168
Reading:
https://www.straitstimes.com/opinion/why-social-media-influencers-are-serious-business
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