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Marketing Research - Coggle Diagram
Marketing Research
Conducting a marketing research
Compare competition
Weakness
Opportunity
Strength
Threat
Gather additional data
Unbiased
Relevant
Factual
Target customer
Income
Gender
Age
Analyze findings
Overview of industry
Buying trends
Forcasted growth
Industry outlook
Projected growth
Evidence
Trend
Put analysis into action
Internal
Improve business process
External
Present research
Purpose of study
Reduce issues
https://www.patriotsoftware.com/blog/accounting/how-to-conduct-a-market-analysis/
Importance
Outsell competitiors
Set better goals
Know where to advertise
Decision making becomes simple
Create relevant promotional materials
Lower business risks
https://business.tutsplus.com/articles/why-is-marketing-research-important--cms-31593
Spot business opportunities
Survey
In-depth interview
Data
Secondary
Sources
Commercial
Educational institutions
Public
US industry and trade outlook
Primary
Group survey
https://www.entrepreneur.com/encyclopedia/market-research