Please enable JavaScript.

Coggle requires JavaScript to display documents.

Marketing Research - Coggle Diagram

- - - - Time
      - Money
  - - - refers to
        
        :star: Facts and figures that have been recorded before the project at hand
      - Advantages
        
        Time Saving
        
        Inexpensive
      - Disadvantages
        
        Out-of-date
        
        Definitions/Categories not right
        
        Not specific enough
      - Internal
        
        Inputs
        
        Outcomes
      - External
        
        Census reports
        
        :pencil2: 2019 Singapore Census
        
        Trade associations
        
        Business periodicals
        
        Internet-based reports
    - - refers to
        
        :star: Facts and figures that are newly collected for the project
      - 3 Types of Research Design
        
        Exploratory
        
        Provides ideas about a relatively vague problem
        
        also
        
        Helps suggest hypotheses
        
        methods
        
        In-depth interviews
        
        Focus group discussions
        
        Descriptive
        
        Describes things, market, market potential for a product, demographics, consumers' attitudes, environment, competitor
        
        :pencil2: In-Depth Descriptive Research Design
        
        methods
        
        Observations
        
        Personal-administered surveys
        
        Telephone survey
        
        Online survey
        
        Causal
        
        Tries to determine the extent to which the change in one factor changes another one
        
        also
        
        Cause & effect
        
        method
        
        Experiments
      - Research Plan
        
        Contact Methods
        
        Mail
        
        Telephone
        
        Face-to-face
        
        Focus group interviews
        
        Online
        
        Sampling Plan
        
        Probability sample
        
        Simple random sample
        
        Stratified random sample
        
        Cluster sample
        
        Non-probability sample
        
        Convenience sample
        
        Judgment sample
        
        Quota sample
        
        Research Instruments
        
        Mechanical instruments
        
        Checkout scanners
        
        People metres
        
        Smart shelves
        
        Questionnaires
        
        MCQ
        
        Open-ended questions
        
        Dichotomous questions
        
        Semantic differential questions
        
        Likert scale questions
        
        Data Collection Methods
        
        Observational
        
        Survey
        
        Experimental research
  - - - Collecting
      - Processing
      - Analysing the information
    - - Data Accuracy
      - Completeness for correct analysis
  - - - Tabulate results
      - Present statistical data graphically
        
        pie charts
        
        line graphs
        
        bar graphs
        
        histograms
        
        frequency polygon
        
        :pencil2: More Data Visualisation Tools
- - - - :star: The process of discovering customers' needs and wants
        
        :pencil2: More on Consumer Insights